02608cam a2200337 4500 1636723979 TxAuBib 20241002120000.0 ||||||s2024||||||||||||||||||||||||und|u 9781663747358 1663747350 e8a13961-75a6-477e-8b02-3bb6879a01f6 OverDrive (Reserve ID) 11029162 OverDrive (Product ID) TxAuBib De Langhe, Bart. Decision-Driven Analytics [Libby Audiobook] : Leveraging Human Intelligence to Unlock the Power of Data. Ascent Audio, 2024. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 78MB. Format: OverDrive OverDrive Listen, Filesize: 78MB. business decision-making. AI data analytics. data analytics. HTML:Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.<br /> Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.<br /> In <i>Decision-Driven Analytics</i>, you will learn how to avoid common pitfalls in data-driven decision-making; close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; enhance the impact of data analytics on business outcomes; and think without data to make better decisions. You'll also learn how to prepare for artificial intelligence's impact on data analytics and evaluate the costs and benefits of decision-driven analytics.<br />. Nonfiction. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2024-10-02 20:00:04. Vertullo, Jon. Puntoni, Stefano. https://samples.overdrive.com/?crid=e8a13961-75a6-477e-8b02-3bb6879a01f6&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=e8a13961-75a6-477e-8b02-3bb6879a01f6&.epub-sample.overdrive.com Excerpt (OverDrive Listen)