02259cam a2200337 i 4500 1695862997 TxAuBib 20241104120000.0 230224s2023||||||||||||||||||||||||eng|u 2023931450 9781400226955 hardcover $26.99 1400226953 hardcover $26.99 TxAuBib rda Miller, Donald, 1971-, author. How to grow your small business : a 6-step plan to help your business take off / Donald Miller. 6-step plan to help your business take off. Six-step plan to help your business take off. [New York, New York] : HarperCollins Leadership, an imprint of HarperCollins, [2023] ©2023. xviii, 253 pages : illustrations ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Introduction: How do we "professionalize" our small business? -- Leadership. Step one: The cockpit : become a business on a mission -- Step one: Part two : define your key characteristics -- Step one: Part three : determine your critical actions - Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework - Sales. Step three: The left engine : craft a million-dollar sales pitch - Products. Step four: The wings : optimize your product offering with the Product optimization playbook -- Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple -- Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple -- How to install the small business flight plan. The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business. 20250116. Success in business. Small business Management. Small business Growth.